The integration will increase flexibility between Swedish local production, multi-platform content, international acquisitions and drama.
“In a digitalized and rapidly changing media world flexibility and interaction between acquisitions and local productions is becoming ever more important, regardless of platform. Having previously relied on international output deals, we will now need to work more closely with both national and international production companies and producers, so that we continue to secure the best and most locally relevant content,” explains Cathrine Wiernik.
“Viewers do not distinguish between types of content – the best programs win whatever their genre. This change will enable us to offer viewers the strongest content, the biggest and best formats, and the most important series from all over the world, regardless of platform. Cathrine’s many years of experience and surefire instincts will play a key part in this process,” says Åsa Sjöberg, TV4 Group Director of Programs, whom Wiernik will report to.
Cathrine Wiernik will be taking up her position on July 1. Following the reorganization, the position of Director of Acquisitions at the TV4 Group will disappear. The present Director of Acquisitions, Clara Scherman, has been offered a new position within the group.
“My years as Director of Acquisitions at the TV4 Group have been fantastic and I am very proud of what we have achieved. Major changes are now taking place across the entire media landscape, and TV4’s program offering and organization will be adapting accordingly. For me this will be an opportunity to meet new challenges,” says Scherman.